The outbreak of COVID-19
is expected impact the global marketing resource management (MRM) market in the
positive direction. During the pandemic period, most of the marketing enterprises
have been quickly applying the artificial intelligence (AI) and machine
learning (ML) technologies in the areas like strategic planning &
budgeting, project management, media planning & execution and marketing
analytics. These innovative solutions driven by AI and ML provides several
benefits such as real-time conversations with customers, digital advertising
& promoting campaigns and sales forecasting. These factors are expected to
drive the AL and ML technologies in the MRM systems, which will boost the
market growth in the crisis period.
In addition, many
governments are focusing on several activities to help the businesses in the
novel coronavirus time. For instance, Germany government has announced future
technology investment package around $56 billion in the areas like artificial
intelligence, hydrogen economy and quantum technologies. Also, the governments
of Singapore and Germany have confirmed the cooperation to help the start-ups
and taken measures to support enterprises with their continuous alliances in
promoting advancements & innovations in R&D activities and
entrepreneurship through global innovation alliance partnership.
During this unexpected
situation, we are providing our clients in understanding the impact of COVID19
on the marketing
resource management market.
Our report
includes:
·
Technological Impact
·
Social Impact
·
Investment Opportunity Analysis
·
Pre- & Post-COVID Market
Scenario
·
Infrastructure Analysis
·
Supply Side & Demand Side
Impact
According to new
report published by Research Dive, the global marketing resource management
(MRM) market is expected to register a revenue of $6.1 billion till the end of
2027 and is expected to rise at a notable rate during the projected years from
2019 to 2027.
Download Sample Copy and know How Cloud deployment and retail industries
segments are projected to have most profitable in the coming years @ https://www.researchdive.com/request-toc-and-sample/261
The global market classification has been done
based on solution, end customer, deployment, industries and region. This
report offers complete overview about drivers, opportunities, restraints,
segmental analysis and significant participants in the global market.
Factors affecting the market growth
As per our analysts, increasing demand
for MRM systems due to rising necessity of ensuring regulatory compliance along
with increasing importance for minimizing the time cycle for work allotment are
expected to drive the market growth in the forecast years. However, high investments
are required for the new MRM systems is estimated to hamper the market growth
in the projected timeframe.
Marketing
analytics and large enterprises segments are accounted for prominent market
share in the previous years
By solution, the
global market has been categorized into financial management, project
management, marketing analytics, marketing asset management, capacity planning
management, brand and advertising management and others. Among these, marketing
analytics segment is expected to have dominating revenue share and is expected
to continue its growth in the coming years. The wide usage of MRM systems for
marketing analytics solution due to these systems provides detailed companies
information in quantitative & qualitative forms and plays crucial role in
the decision making processes. This factor will accelerate the market growth in
the forecast time.
By end customer,
the global market is classified into SME and large enterprise. In both of
these, large enterprise segment registered for significant marketing resource
management market share in the previous years and is projected to continue its
dominance with healthy rate in the estimated time. Large enterprises contains
huge number resources, to manage complex workflows and integration of developed
technologies are contributing implementation of MRM system, which will
accelerate the market growth throughout the estimated period.
Cloud
deployment and retail industries segments are projected to have most profitable
in the coming years
Based on deployment,
the global market is segmented into on-premise and cloud. In both of these, the
global market has dominated by on-premise deployment in the previous years and
is expected to grow at a moderate rate during the forecast years. Besides
on-premise, cloud deployment segment will experience a remarkable growth and is
projected to generate highest revenue in the coming years. Growing adoption of
cloud services due to minimal capital expenses are required, offers unlimited
data storage and customize based on organization requirements, this factor will
drive demand for cloud services in the coming years.
Based on industries,
the global market is segmented into BFSI, information technology, media &
entertainment, healthcare, retail, automotive and others. In these, retail
industry is expected to experience a noteworthy growth in the MRM market during
the forecast years. Growing adoption of MRM systems by most of the retailers
due to maintain real-time business along with brand compliance, this factor is
expected to drive market growth in the coming years.
Check out How
COVID-19 impact on the Marketing Resource Management (MRM) Market. Click here to Connect with Analyst @ https://www.researchdive.com/connect-to-analyst/261
Marketing resource management (MRM) market, Regional overview
North America region
registered for majority of the marketing resource management (MRM) market share
in 2019 and is projected to remain its dominance in the global market
throughout the estimate period. Extensive application of MRM systems by the
most of the enterprises across the North America region due to these systems
can minimize unnecessary work and support the employees to focus of the main
tasks, this factor is projected to drive the market size in the forecast years.
Also, Asia-Pacific region is anticipated to experience a remarkable growth and
is projected to create ample investment opportunities in the coming years. Growing
utilization of MRM services by the several large organizations to maintain the work
allotments and progress, this factor is estimated to drive the market growth in
the coming years.
Significant market players in the global protein
expression market
The significant
players in the global marketing resource management (MRM) market includes Aprimo
US LLC, SAP, BrandMaker, Allocadia Software Inc., Adobe, Oracle, Workfront,
Inc., HCL Technologies Limited, Percolate Industries, Inc. and SAS Institute
Inc.
About Us:
Research Dive is a market research firm based in
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firm provides the services that are solely based on its exclusive data model,
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comprehensive and accurate analysis. With unprecedented access to several paid
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offers insights that are extremely precise and reliable. Scrutinizing relevant
news releases, government publications, decades of trade data, and technical
& white papers, Research dive deliver the required services to its clients
well within the required timeframe. Its expertise is focused on examining niche
markets, targeting its major driving factors, and spotting threatening
hindrances. Complementarily, it also has a seamless collaboration with the
major industry aficionado that further offers its research an edge.
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